You already know that Shout About Us provides tools that empower your brand or agency to offer reputation management services to your clients, like our secure Review Navigator platform. The problem? Not all of your clients are 100% enthusiastic about getting on board with a review management service, which — from a small business owner’s perspective — might seem like an inefficient use of time or money.
Savvy business owners want to know: Why should they pay your agency to manage their online reviews, especially if they already enjoy good brand recognition or have a solid customer base? Isn’t responding to reviews just a courtesy, and aren’t there better ways they could allocate their resources? In short, why should they consider leveraging a review management service, and what sort of return can they expect for their investment?
Whether you’re pitching review management to your current clients as an additional service your agency can provide, or you’re more focused on targeting new prospects, this article will help you communicate why a review reply service matters — and how your clients’ businesses can benefit from taking advantage of one. Keep reading for five tips on pitching review management to your clients, and be sure to check back in next week, when our response scribes will discuss how to handle duplicate reviews.
Your digital marketing agency most likely offers a broad suite of services, like SEO, competitor monitoring, content creation, and social media management. Your clients are eager to create Facebook pages, redesign their websites, optimize for mobile, and publish more blog posts — but when it comes to online review management, they aren’t always quite as enthusiastic.
So, how can you sell review management to your clients more successfully? How do they stand to benefit, and — what they’ll really want to know — will those benefits outweigh the costs of hiring your agency (or adding another service)?
Those are reasonable questions for business owners to ask — and we think the available data provides clear answers. Whether you’re reaching out to a new prospect, or you’re engaging with an existing client who is unfamiliar with (or uninterested in) a review response service, here are five selling points to emphasize when your agency is pitching online review management.
Utilizing a review response service can help your clients:
It also provides crucial opportunities to control the damage when negative reviews crop up — a subject we covered here. If your clients aren’t taking advantage of an online review management service, they’re missing out on all of these benefits (and worse, falling behind competitors who aren’t).
Discover how our online reputation management services can help your brand or agency — and your customers — do more business and earn more revenue, in any vertical or industry. Through Shout About Us, your team can effortlessly provide all of your clients with custom responses to every review, no matter how many locations they operate or how many review platforms you need to monitor. Contact our team online to learn more, or schedule a demo today to see it in action.
Discover how to boost your restaurant’s online reputation with top review sites. Learn the benefits, key platforms like Yelp and Google, and strategies for managing reviews to attract more customers and grow your business in 2025.