Many agencies and businesses tend to focus on customer acquisition, stressing the importance of marketing and sales to find and entice customers to buy their product or service. However, these companies focus too much on that “final goal” of selling whatever they’re selling, and forget about the tremendous significance of customer retention – keeping current […]
Online reviews can be a tricky subject for many brands and companies. Most business owners and managers are just that, owners and managers, not online reputation management professionals who know how to effectively deal with reviews. Here are the most common mistakes that companies make when trying to manage their online reviews. 1. Flat-Out Ignoring […]
O. R. M. Just another series of confusing and intimidating letters, like SEO or ROI. However, not all of these digital marketing acronyms have to be scary and unfamiliar. ORM stands for Online Review Management, and here I will explain what that really means. In the current age of the internet where everyone and everything […]
