5 Simple Steps to Optimize Your Online Reviews

If you’re not managing your customer reviews,it’s safe to assume they’re managing you.
Reviews are crucial to the success of your business in today’s tech-savvy, consumer market.

It’s no longer just
a matter of selling
your product or
service. You won’t
even get the chance
if your reviews
aren’t glowing.

NOT SURE WHERE
TO START?

Here are 5 simple
steps to optimizing
your online reviews.
Managing your online
reputation isn’t
easy, but our proven
system will help
your business get
immediate results.
Our clients average a
300% BOOST in the
number of reviews
they get every month
and a rating increase
of one full point.

1. Find Out Where People Are Talking About Your Business

If you’re not sold on the importance of online reviews, the vast number of websites and businesses dedicated to compiling them for consumers alone should tip you off to just how much people value feedback. Depending on your industry,there may be a number of niche websites you should consider in addition to the big names like Yelp, Facebook, Google, etc. Check out this handy list of the Top 20 Customer Review Sites to see if there’s any you’ve missed, or even try a quick Google search to pick up stragglers.

97% OF CONSUMERS LOOKED
ONLINE FOR LOCAL BUSINESSES IN 2017.

2. Read Your Reviews

It doesn’t get any simpler. What are your customers saying about you? What’s your overall rating? 49% of consumers need at least a four-star rating before they
decide to use a business.* Do you meet that benchmark? When you consider that  85% of consumers trust online reviews as much as personal recommendations*,
it’s crucial to analyze your reviews for common threads (both positive and negative) and make changes to your business accordingly.

73% of consumers are more likely to trust
a business with positive reviews.

3. Respond, Respond, Respond

Always respond to an online review in a timely manner. People want connection, they want to be heard. Besides, you’re not just responding to an individual—you’re
responding to every future prospect reading the reviews and your reactions to them. If there are things you need to apologize for, apologize. If people are raving
about you, thank them! Just remember—every response you write represents your business, so stay professional and never post when angry. Try these Best Practices for Responding to Reviews if you’re not sure where to start.

A ONE-STAR INCREASE ON YELP LEADS TO A
5-9% INCREASE IN A BUSINESS’S REVENUE, ON AVERAGE.

4. Ask for More Reviews

Did you know consumers read an average of seven reviews before trusting a
business? And that number is growing! Stay ahead of the curve and take the
initiative to ask your customers to post their opinions. 68% of consumers left
a local business review when asked*. Take advantage of their willingness to
give feedback! Don’t be scared of negative reviews, either. Think of them as
constructive criticism and use them to make positive changes to your business.

ONE NEGATIVE REVIEW CAN
COST YOUR BUSINESS 30 CUSTOMERS.*

5. Consider an Online Review Platform

Now that you know where you stand, you need to keep an eye on incoming
reviews. Set a recurring time, depending on how often you get new ones (Every
day? Every week? Every month?), to go through these steps again. Don’t have
the bandwidth to dedicate yourself to this important aspect of your business?
Use an online review platform like Shout About Us. Not only will we monitor
your feedback on the most influential review sites, we’ll also reply swiftly to
your online reviews to resolve issues, help develop a brand advocate network,
and aid you in generating more reviews to improve consumer confidence.

*Source: BrightLocal Consumer Review Survey